Advertising Standards complaint about misleading information on phone numbers

This e-mail came through recently from a SayNoTo1890.com reader, the primary recipient of the mail being the Advertising Standards Authority of Ireland.

There is a florist on Merchants Quay in Waterford City, the shopfront of which advertises thus…

Flowers by Lucy – FREEPHONE 1850 50 80 80

At 15:06 BST on Saturday 25 July I dialled the number advertised, the call lasted 23 seconds and the operator charged me 30 cent. Where a number advertised as FREEPHONE is dialled from any network licensed within the same jurisdiction (ie. The Republic of Ireland), no charge whatsoever should be incurred by the person initiating that phone call.

Please advise on the procedure for having this matter resolved.

I haven’t been included in any subsequent communications, but I can guess what the response will be from the Advertising Standards people.

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